Netball umpire training programs were disjointed with each state having a different umpire training brand style. Netball Australia required an identity that perfectly captured their new unified approach to umpire training. The brand needed to be a flexible system that included a series of accreditation levels and a broad range of document types.

A brandmark was created that celebrated the perpetual motion of netball and the considerable focus umpires display to continuously ensure they’re in best position to make the right decision. A range of motion textures were created to compliment this thinking. A detailed style guide and a range of templates ensure Netball Australia have a bold, flexible and consistent brand that helps train and attract new umpires.

― Branding
― Creative direction
― Digital design 
― Print design

The process

Discover.

A vast array of templates and looks have been established by coaching teams in different states. Coaching material isn't consistent and states are spending money to reproduce their own content. 

Coaching material isn't consistent.
Confusing coaching material.
Difficult to use templates.
Time wasted duplicating content. 
Money wasted creating content.

Define.

Encourage umpiring participation.
Vibrant bright look. 
Don't build around photography.  
A consistent brand across all states. 
Umpiring brand to work with Netball Australia. 
A packaged set of templates.
Easy access to templates online.
Templates that are easy to use. 

Design.

The concept celebrates the perpetual motion of netball and the considerable focus they display to continuously ensure they’re in best position to make the right decision and keep the game moving as it needs to. The circles laid out in umbrella fashion are representative of a ball in motion. They can also be used as a secondary language to represent the various stages of skill development one can go through on the netball umpiring pathway. It can also site next to the Netball Australia brandmark and in doing so suggests umpiring is an integral aspect of the game.

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Based in Melbourne, Australia. 
Working globally (& can travel).